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Sirius pays $107M for exclusive five-year Nascar deal

Sirius Satellite Radio will pay $107.5 million for the exclusive satellite rights to Nascar for five years, starting in 2007. Sirius said Tuesday it will create a new channel devoted entirely to Nascar.

In addition to carrying all 10 months of Nascar’s Nextel Cup Series, Busch Series and Craftsman Truck Series races, the channel will offer behind-the-scenes news and driver profiles. Sirius also said it will sell advertising on the new channel.

“With Nascar, we will be able to develop endless creative programming and marketing opportunities,” Sirius executive Scott Greenstein said in a statement.

This entry was posted on Wednesday, February 23rd, 2005 at 3:19 pm and is filed under General, Satellite Radio, Sirius. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.