Apple Gets Sirius
Aren’t you sick and tired of hearing how the popularity of Apple Computer’s iPod and other portable streaming devices is going to kill not only traditional radio but also Sirius and XM Satellite Radio as well? It’s a lot like saying that the DVD will be the death of cable television or the multiplex. That’s because folks who already spend a lot of time listening to music they know will go to even greater lengths to discover new music.
So perhaps that’s why I appreciate the irony of Sirius’ announcement that it will team up with podcasting pioneer and former MTV host Adam Curry to offer blocks of talk radio programming dedicated to podcasts.