Karmazin: Sirius Ad Revenue Will Hit $100 Million By 2007
Karmazin: Sirius Ad Revenue Will Hit $100 Million By 2007
In a wide-ranging interview with AdAge.com, Sirius CEO Mel Karmazin discusses his hopes for the satcaster’s future, and predicts big business on the horizon. Karmazin says that using analysts’ forecasts of 10-30 percent growth annually, that 2004’s $1 million in ad revenue “becomes $7 [million] or $8 [million] this year. That becomes $40 [million] to $50 [million] next year. That becomes about $100 million the following year [2007].”