BBC Radio 1 Invades Sirius
The British are coming, the British are coming! So says Sirius. The satellite radio company yesterday announced they had done a deal with BBC Radio to bring the popular BBC Radio 1 music channel to their line up later this summer.
BBC Radio 1, according to a Sirius press release, plays a mix of current pop, rock, R&B and hip-hop music, as well as covering music events worldwide. The channel also does many exclusive celebrity interviews. In the UK, BBC Radio 1 has a weekly audience of more than 12 million.