Not Your Father’s Radio
These days Radio and Records, a trade publication, doesn’t just list what’s hot on America’s AM and FM stations. It also lists the Top 10 songs playing on Sirius satellite radio and the Top 10 downloads from the Internet music service iTunes.
“We have to adapt,” says Roger Nadel, executive editor of the radio-industry publication in Los Angeles. “It’s a significant part of the business.”
In fact, the radio business may be undergoing its biggest shakeup ever. So many new digital technologies are beckoning to its traditional listeners that it’s hard to know what radio is anymore.